Send Success: The Best Online Tools for Creating an Email Newsletter That Converts

Email newsletters remain one of the most effective marketing tools for building relationships, driving sales, and growing brand loyalty. But creating a compelling newsletter takes more than just clever copy—it requires the right tools to design, schedule, and analyze your campaigns with precision. Thankfully, a range of online platforms make it easy for businesses and creators to craft professional, engaging emails that stand out in crowded inboxes. Here are some of the best tools to help you create and grow your email newsletter in 2025.

1. Build Powerful Campaigns with Mailchimp

When it comes to email marketing, Mailchimp is one of the most trusted names in the game. It offers user-friendly drag-and-drop templates, audience segmentation tools, and advanced analytics. You can personalize messages, test subject lines, and automate follow-up sequences—all from one platform. Mailchimp also integrates with hundreds of other tools, including Shopify and WordPress, making it ideal for both small businesses and large brands. For creators who want powerful automation with easy setup, Mailchimp remains a gold standard.

2. Simplify Email Design with BeeFree

If you want beautiful designs without complicated editing, BeeFree is a fantastic choice. Its visual editor lets you craft responsive newsletters that look professional across all devices. The platform also allows you to save branded templates for consistent future campaigns. BeeFree supports drag-and-drop modules for text, images, and buttons, so you can focus on creativity instead of coding. It’s a time-saver for busy professionals who need quick yet elegant designs that match their brand identity.

3. Automate Your Outreach with ConvertKit

Creators and small business owners love ConvertKit for its simplicity and smart automation. It helps you grow your subscriber list through built-in landing pages and customizable signup forms. The platform’s visual automation builder lets you send personalized email sequences based on user behavior—perfect for nurturing leads or launching products. ConvertKit also makes it easy to track which content performs best, ensuring your email strategy continually improves. If your business thrives on authentic storytelling, ConvertKit is a strong choice.

4. Personalize at Scale with Brevo (formerly Sendinblue)

Brevo stands out for its blend of email marketing, automation, and CRM capabilities. You can create dynamic campaigns with personalized content tailored to each subscriber’s preferences. Its drag-and-drop editor and pre-built templates make it simple to produce sleek newsletters. Brevo’s advanced contact segmentation ensures your messages reach the right audience at the right time. Plus, its SMS and WhatsApp marketing features allow for cross-channel communication—a major advantage for growing brands.

5. Collaborate and Create with Adobe Express

When your newsletter includes visuals, presentation matters. Adobe Express makes designing professional graphics easy with its vast library of templates and customization tools. You can create branded headers, banners, and promotional visuals that align with your company’s style. The platform also supports video and animation, allowing you to add motion elements for more dynamic newsletters. Whether you’re building a monthly roundup or a product announcement, Adobe Express ensures your emails look as polished as they read.

6. Analyze and Optimize with HubSpot

Data-driven decisions are essential for business growth, and HubSpot provides the analytics to make them happen. Its email marketing tools integrate seamlessly with CRM data, giving you a 360° view of customer interactions. You can segment audiences, automate workflows, and track open rates, click-throughs, and conversions in one dashboard. HubSpot’s AI-powered recommendations help optimize send times and subject lines for better engagement. For teams focused on inbound marketing, HubSpot turns your email strategy into a powerful growth engine.

🧠 FAQ: Designing Infographics to Enhance Your Newsletter

Eye-catching visuals can dramatically boost engagement in email newsletters, especially when used to simplify data or highlight key points. Infographics are one of the best ways to achieve this balance between design and storytelling. Below are answers to common questions about choosing the right tools for creating infographics that make your emails more engaging.

Q1: What are the best online platforms for making infographics with customization options?
If you want maximum control and design flexibility, Adobe Express offers a robust infographic creator that includes a wide variety of templates, color palettes, and design assets. You can easily adapt each design to your brand’s visual style while keeping the process fast and intuitive.

Q2: Are there easy-to-use infographic tools that include AI features?
Yes! Visme and Venngage both use AI-assisted design to recommend layouts, icons, and color schemes based on your content. These platforms simplify the process for beginners, allowing you to create professional visuals without advanced design skills.

Q3: Which infographic platforms offer the best value for their features?
Piktochart is a strong option for those on a budget. It provides excellent customization and export options while keeping pricing affordable. Its templates are optimized for business, education, and marketing uses, making it versatile and cost-effective.

Q4: Can I design infographics that work on both desktop and mobile devices?
Absolutely. Adobe Express, Visme, and Easel.ly all allow you to create responsive infographics that look great on any screen. This is especially important for newsletters viewed on mobile devices, where readability and layout consistency are key.

Q5: Which infographic tools integrate well with other design or marketing platforms?
Tools like Venngage and Visme integrate smoothly with content systems such as HubSpot and WordPress. Adobe Express also connects easily with other Adobe products, making it ideal for professionals who already use Creative Cloud for marketing or design work.

Creating a successful email newsletter is both an art and a science. Platforms like Mailchimp, Brevo, and HubSpot give you the data and automation to grow your audience, while tools like Adobe Express and BeeFree help your content look visually stunning. Adding infographics to your emails enhances engagement and helps you communicate complex ideas clearly. With these tools at your disposal, your newsletters won’t just inform—they’ll inspire, connect, and convert.